I am Fernando Pérez Reyes, originally from Rancagua, Chile, with over 24 years of experience in Graphic Design and Digital Marketing. Throughout my career, I have proven to be a highly organized professional with advanced skills in strategic planning, problem-solving, and a demonstrated ability to work under pressure, all while maintaining a creative and innovative approach.Over the past 10 years, I have specialized in the fields of Marketing, Communications, and Branding, holding key roles in various organizations in Chile.
I have led teams and strategies as Head of Communications, Digital Marketing, and Branding in institutions such as the Municipality of Rancagua, Chilean-French Foundation CFI, Firefighters of Rancagua, OTIC Proforma, and Chile's first virtual hospital, Accuhealth.I had the privilege of working in the United States, specifically in Miami, Florida, as a Digital Marketing Manager for the firm www.abogadodevisas.com, under the H1B1 visa, collaborating with the prestigious law firm Law Office of Díaz and Núñez Elorza.
This international experience allowed me to apply my digital marketing expertise, achieving outstanding results in every project I was involved in.Although my English is currently at a basic level, I am firmly committed to continuous improvement. I studied at The English Center Coral Gables and Miami Coral Park, and I am actively working to enhance my language skills.
My passion for digital marketing and my proactive approach ensure that I can quickly adapt to any environment, making a significant contribution to the success of my clients' digital initiatives.
As a Graphic Designer: "I can handle complete branding, corporate design, stationery, internal and external graphics, as well as manage production and suppliers. I apply brand identity creatively and effectively across various graphic materials."
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As a Communicator: "I can perform journalistic tasks such as creating press releases, conducting interviews, and establishing a dedicated communication channel to enhance content on social media. I can also manage public relations at events and oversee their organization."
As a Social Media Manager: "I have over 10 years of experience in digital marketing, specializing in areas such as inbound marketing campaigns, SEO, SEM, design of graphic and audiovisual material to support advertising campaigns, as well as managing metrics and KPIs."
As a Web Master: "I have the ability to develop and maintain responsive websites using WordPress. Additionally, I can create Email Marketing, WhatsApp Marketing, and Inbound Marketing campaigns, preferably using platforms like Mailchimp and HubSpot."
As an Audiovisual Specialist and Photographer: "I have the skills to create audiovisual content, including onboarding videos, informational capsules, corporate spots, news channels, and 2D animations, tailored for various platforms. I apply video marketing strategies to benefit the company. Additionally, I provide support in event coordination and corporate and product photography, with my own equipment."
My Tools:
Adobe Suite (Illustrator, Premiere Pro, After Effects, Photoshop, Audition, Character Animator, InDesign, Lightroom, Adobe XD) for graphic design, video editing, motion graphics, and more.
Experience with HubSpot and Mailchimp for digital marketing and email marketing management, respectively.
Knowledge of OBS Studio for live content production and streaming.
Proficiency in basic office tools.
Competence in using artificial intelligence (AI) tools for various applications.
Fernando demonstrated himself to be an exceptionally versatile and efficient professional, capable of handling multiple tasks quickly and effectively. His ability to adapt to different platforms and content styles was crucial to our success. Under his creative influence, our brand experienced a 90% growth on Instagram and an astonishing 1200% increase on TikTok—figures that speak for themselves about the impact of his work.In addition to his ability to produce high-quality content at a rapid pace, Fernando showed admirable skill in managing various projects simultaneously, always maintaining a proactive and results-oriented attitude. His commitment to meeting deadlines and his ability to collaborate effectively with other departments were key to the progress and cohesion of our projects.
"His commitment to his work is unique, as he can creatively handle various areas. A true communication asset for Rancagua Firefighters."
"Fernando is a highly committed, creative, and proactive professional. He constantly proposes new ideas and studies to update his knowledge. A very good professional who can fulfill various roles within a team."
In 2001, I founded my design studio, www.agenciaideazone.com, a space where creativity and innovation are the fundamental pillars. Since then, we have had the privilege of collaborating with a wide range of clients, from SMEs to renowned companies in Chile and the United States. Our team, consisting of talented independent professionals, has been dedicated to creating high-quality graphic and audiovisual materials, specifically designed to stand out in the digital environment and make an impact on social media.
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